- Get to Know Predictions
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What Are Predictions? 1 min
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When to Use Predictions 1 min
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Use Cases 4 min
- Create Predictive Traits
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Custom Predictive Goal Trait 4 min
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Likelihood to Purchase Trait 3 min
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Predicted LTV (Lifetime Value) Trait 3 min
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Propensity to Churn Trait 3 min
- Predictions and Suggested Predictive Audiences
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Explore a Prediction and the Audience Builder 3 min
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Suggested Predictive Audiences 3 min
- End of the Course
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Course Feedback
Use Predictions to Predict Customer Behavior
Unlock insights into customer behavior, fine-tune marketing efforts, and maximize revenue opportunities with Predictions.
Predictive traits, Segment’s artificial intelligence and machine learning feature, lets you predict the likelihood that users will perform any event tracked in Segment. With Predictive traits, you can identify users with:
- A high propensity to purchase
- Refer a friend
- Use a promo code
Predictive Traits also lets you predict a user’s lifetime value (LTV). Segment saves Predictive Traits to user profiles, letting you build audiences, trigger Journeys, and send data to downstream destinations.
Objectives:
- Describe Predictions and when to use them.
- Identify the types of Predictive traits.
- Build a Predictive trait.
- Navigate a prediction and describe how the audience is built.
- List the types of Suggested Predictive Audiences.