Segment University

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Welcome to Segment University

Below, you'll find courses ranging from Implementation Fundamentals to Advanced Features, organized by product. Click on any course to view the course description and syllabus. As long as you are logged into your Segment account, you'll be able to register for any course.

Segment 101

Learn how Segment works, and how to get started!

Segment for Engineers

Segment for Engineers

Guidance and best practices for engineering organizations to successfully implement Segment product and features

4. Act on your Data with Destinations

4. Act on your Data with Destinations

Take a deep dive into destinations. Learn how to act on your Segment data.

6. Debugging and Troubleshooting

6. Debugging and Troubleshooting

Become a Segment debugging expert and get the right value out of our platform

3. Collect Your Data with Sources

3. Collect Your Data with Sources

An introduction to the different Segment Sources, their types, and how to configure them.

Should I collect data on the Client or the Server?

Should I collect data on the Client or the Server?

Learn about use cases and considerations you have to make when deciding to collect data on the Client or on the Server

Real-time Personalization using the Profile API

Customize experiences for your users in real time

SQL Traits Course

SQL Traits Course

Learn how to pull user and account profile data from your database into Segment, and then forward that data on to other Destinations

1. Introduction to Segment

1. Introduction to Segment

Start with an overview of Segment. We'll take you on a tour of the Segment app and share our methods and spec

Tracking User Behaviors

Tracking User Behaviors

Learn how to record any actions your users perform, along with any properties that describe the actions.

Identifying your Users

Identifying your Users

Learn how you tie a user to their actions and record attributes (traits) about them

Connection Modes

Connection Modes

Should I send data to my destinations in cloud-mode or device-mode?

Validating your Implementation

Validating your Implementation

Learn a few tricks within your Segment workspace to help validate your implementation

Learn how to make the most of Segment data in your warehouse

An introduction and training on how to maximize your use of Personas

Create your own sources and destinations directly within your workspace

An introduction and training on how to maximize your use of Protocols

2. Planning Your Implementation

2. Planning Your Implementation

Dive into planning best practices, data governance, and tracking plans.

5. Access your Raw Data with Warehouses

5. Access your Raw Data with Warehouses

Learn the ins and outs of Data Warehouses and how to act on your raw data