Welcome to Segment University

Below, you'll find courses ranging from Implementation Fundamentals to Advanced Features, organized by product. Click on any course to view the course description and syllabus. As long as you are logged into your Segment account, you'll be able to register for any course.

Segment 101
Segment 101
Learn how Segment works, and how to get started!
Segment for Engineers
Segment for Engineers
Guidance and best practices for engineering organizations to successfully implement Segment product and features
1. Introduction to Segment
1. Introduction to Segment
Start with an overview of Segment. We'll take you on a tour of the Segment app and share our methods and spec
25 min
Personas
Personas
An introduction and training on how to maximize your use of Personas
30 min
Protocols
Protocols
An introduction and training on how to maximize your use of Protocols
35 min
6. Debugging and Troubleshooting
6. Debugging and Troubleshooting
Become a Segment debugging expert and get the right value out of our platform
40 min
2. Planning Your Implementation
2. Planning Your Implementation
Dive into planning best practices, data governance, and tracking plans.
25 min
4. Act on your Data with Destinations
4. Act on your Data with Destinations
Take a deep dive into destinations. Learn how to act on your Segment data.
20 min
3. Collect Your Data with Sources
3. Collect Your Data with Sources
An introduction to the different Segment Sources, their types, and how to configure them.
30 min
5. Access your Raw Data with Warehouses
5. Access your Raw Data with Warehouses
Learn the ins and outs of Data Warehouses and how to act on your raw data
15 min
Tracking User Behaviors
Tracking User Behaviors
Learn how to record any actions your users perform, along with any properties that describe the actions.
Identifying your Users
Identifying your Users
Learn how you tie a user to their actions and record attributes (traits) about them
Connection Modes
Connection Modes
Should I send data to my destinations in cloud-mode or device-mode?
Validating your Implementation
Validating your Implementation
Learn a few tricks within your Segment workspace to help validate your implementation
Warehouses
Warehouses
Learn how to make the most of Segment data in your warehouse
Functions
Functions
Create your own sources and destinations directly within your workspace
Should I collect data on the Client or the Server?
Should I collect data on the Client or the Server?
Learn about use cases and considerations you have to make when deciding to collect data on the Client or on the Server
Real-time Personalization using the Profile API
Real-time Personalization using the Profile API
Customize experiences for your users in real time
SQL Traits Course
SQL Traits Course
Learn how to pull user and account profile data from your database into Segment, and then forward that data on to other Destinations