Segment University

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Welcome to Segment University

Below, you'll find courses ranging from Implementation Fundamentals to Advanced Features, organized by product. Click on any course to view the course description and syllabus. As long as you are logged into your Segment account, you'll be able to register for any course.

Segment 101

Start here! Learn implementation best practices, how Segment works, how to connect Destinations & Warehouses, and how to troubleshoot any issues.

Advanced Features

Advanced Features

Learn how to use Protocols and Personas!

1. Introduction to Segment

1. Introduction to Segment

Start with an overview of Segment. We'll take you on a tour of the Segment app and share our methods and spec

An introduction and training on how to maximize your use of Personas

An introduction and training on how to maximize your use of Protocols

6. Debugging and Troubleshooting

6. Debugging and Troubleshooting

Become a Segment debugging expert and get the right value out of our platform

2. Planning Your Implementation

2. Planning Your Implementation

Dive into planning best practices, data governance, and tracking plans.

4. Act on your Data with Destinations

4. Act on your Data with Destinations

Take a deep dive into destinations. Learn how to act on your Segment data.

3. Collect Your Data with Sources

3. Collect Your Data with Sources

An introduction to the different Segment Sources, their types, and how to configure them.

5. Access your Raw Data with Warehouses

5. Access your Raw Data with Warehouses

Learn the ins and outs of Data Warehouses and how to act on your raw data