Welcome to Segment University
Below, you'll find courses ranging from Implementation Fundamentals to Advanced Features, organized by product. Click on any course to view the course description and syllabus. As long as you are logged into your Segment account, you'll be able to register for any course.
1. Introduction to Segment
Start with an overview of Segment. We'll take you on a tour of the Segment app and share our methods and spec
25 min
Personas
An introduction and training on how to maximize your use of Personas
30 min
Protocols
An introduction and training on how to maximize your use of Protocols
35 min
6. Debugging and Troubleshooting
Become a Segment debugging expert and get the right value out of our platform
40 min
2. Planning Your Implementation
Dive into planning best practices, data governance, and tracking plans.
25 min
4. Act on your Data with Destinations
Take a deep dive into destinations. Learn how to act on your Segment data.
20 min
3. Collect Your Data with Sources
An introduction to the different Segment Sources, their types, and how to configure them.
30 min
5. Access your Raw Data with Warehouses
Learn the ins and outs of Data Warehouses and how to act on your raw data
15 min
Segment 101
Start here! Learn implementation best practices, how Segment works, how to connect Destinations & Warehouses, and how to troubleshoot any issues.
6 Courses
Advanced Features
Learn how to use Protocols and Personas!
2 Courses
Building Great Experiences with Data
The Customer Data Infrastructure Maturity Model walks you through the building blocks of creating exceptional customer data-driven experiences