- Get to Know Trait Activation
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What Is Trait Activation? 2 min
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Trait Activation Features 5 min
- Set Up Trait Enrichment Destinations
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Set Up a Destination 1 min
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Destination Actions Setup 7 min
- Configure Trait Enrichment
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Trait Enrichment with Audiences + Ad Network 3 min
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Trait Enrichment with Journeys + CRM 4 min
- Configure ID Sync
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Set Up ID Sync with Audiences and Journeys 3 min
- End of the Course
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Resources
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Course Feedback
Use Trait Activation to Improve Match Rates and Optimize Advertising ROI
Learn how Trait Activation helps Marketers use traits to improve user identification in their advertising platforms and improve match rates, allowing them to build more accurate audiences for ad campaigns.
In this course, you learn how to utilize Trait Activation in advertising platforms to improve match rates and optimize advertising ROI. Trait Activation helps you configure sync payloads that you send from Engage Audiences and Journeys to a destination. You can also map traits from user profiles to destinations, configure identifiers to sync, and choose a sync strategy that fits your use cases.
Thousands of businesses leverage Twilio Segment to reach the right audiences and maximize their advertising ROI by personalizing ads at scale, creating multi-channel journeys with real-time data, and applying robust privacy controls. To improve that experience, we have Trait Activation, which enables Marketers to build better audiences using first-party data and increase Return on Ad Spend (ROAS).
Trait Activation empowers marketers to enhance audience match rates, personalize messaging content, and streamline identifier management, ultimately optimizing advertising ROI and reducing operational costs while ensuring privacy-conscious data use.
Objectives:
- Describe the features of Trait Activation and how it can be used to enhance audience match rates and personalize messaging content in advertising platforms.
- Set Up Trait Activation Destinations for syncing user profiles to downstream destinations, and configure sync payloads from Engage Audiences and Journeys.
- Explain how Trait Enrichment works in Audiences and Journeys to access and map Segment profile traits to destinations, and use custom, Computed, and Predictive traits to enrich the data synced to destinations.
- Configure ID Sync with Audiences and Journeys, select identifiers and sync strategies, and customize the mapping of identifiers for downstream delivery to destinations.