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Overview, Goals, and Outcomes 3 min
- Meet with Your Team
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Preparation, Outcomes, and Follow Up 5 min
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Typical Challenges 5 min
- Workbook Discovery
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Users, Traits and Triggers, Funnels, and Identity Resolution Tabs 3 min
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Define Identifiers 3 min
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Build Funnels 7 min
- Content to Explore
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Get to Know API Data Collection Methods 4 min
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When to Call Identify() 3 min
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The User Funnel Framework 3 min
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A Funnels Example 6 min
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Segment University Courses
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Documentation
4. Implementation Certification - Unify, Users and Flows, and Identity Resolution
Apply the key concepts of Segment's API methods, Unify, and Identity Management best practices. We also describe traits, triggers, the user funnel framework; and learn about Identity Resolution.
In this module, you apply the key concepts of Segment's API methods and Identity Management best practices.
- Define the API data collection methods and identify the appropriate use cases for each method.
- Define and document the user funnel framework, traits, and user flows, and align them with the long-term business objectives using Segment's Identity Resolution features.
- Reconcile campaigns and build funnels.
- Collaborate on Identity strategy and funnel design with your team, prepare and lead workshops, and document the chosen user IDs, traits, triggers, and external IDs.