Enrich Profiles with Profiles Sync

With Profiles Sync, you can synchronize identity-resolved customer data into a data warehouse. This allows you to create a comprehensive and accurate view of customers. By introducing profile data from Segment with data in the warehouse, you can build golden customer profiles and to create personalized experiences in any channel.

You might ask?

• Don't we already have profiles in the warehouse?
• Don't we already have a users table?
• What does this mean for our current schema provided through the warehouse destination?
• How is Profiles Sync more helpful?

In this course, we answer these questions and dive into the details of what's different, why building profiles in a warehouse can be challenging without Profiles Sync, key concepts, and definitions. We also go through some case examples of Profiles Sync. 

Objectives:

• Describe what Profiles Sync is, what is different, and the concepts.
• Explain why a warehouse storage destination is not Profiles Sync.
• List examples of Profiles Sync tables, views, and fields.
• Recite examples of how Profiles Sync helps solve challenges and add value.