Segment Implementation Certification
Master Segment products and accelerate your implementation skills and expertise.
Who Should Get Certified?
Technical individuals who want to accelerate their Segment implementation skills and expertise.
Goals and Outcomes
- Maximize your Segment investment.
- Decrease delivery time-to-value.
- Ensure maintainability of Segment the solution.
- Deliver a frictionless experience at scale.
- Maximize tactical and strategic business value.
- Implementation best practices and consistency.
Certification Approach
The learning approach is straightforward. You launch a video, take a course, or read an article, perform an activity, achieve an outcome, then meet with your team to review, discuss, and plan the design and implementation. You repeat this cycle for each of the modules, unlocking and activating the various parts of Segment in a best-practice approach. We also recommend attending our instructor-led classes to accelerate your Segment knowledge.
Certification Includes
- Series of self-paced e-learning and articles
- Workbook and team meeting activities
- Workspace activities
- Final Exam, 80% passing score required
- Assessment of your workspace by a Solution Architect
- Access to office hours hosted by a Segment expert
- Certificate of achievement, does not expire
1. Implementation Certification - Welcome
This course provides the certification details, implementation strategy, and team collaboration for a successful implementation. We also give an overview of Segment capabilities and a demo of Segment "in action" to learn how user actions translate into events.
33 min
2. Implementation Certification - Systems Architecture, Goals, and Use Cases
Learn to define business goals, use cases, and architecture, set up environments, and add sources in Segment for driving, ingesting, and distributing data.
24 min
3. Implementation Certification - Connections
Learn how to use Connections to collect event data from mobile apps, websites, and servers with one API, then pull in data from apps like CRM, payment systems, and internal databases to build a unified picture of customers.
22 min
4. Implementation Certification - Unify, Users and Flows, and Identity Resolution
Apply the key concepts of Segment's API methods, Unify, and Identity Management best practices. We also describe traits, triggers, the user funnel framework; and learn about Identity Resolution.
42 min
5. Implementation Certification - Protocols and Tracking Plans
In this module, you learn about Protocols and Tracking Plans. We apply event anatomy and naming standards, map events with event properties, and build and sync a library. Lastly, we create a Tracking Plan, add traits, and connect it to a source.
22 min
6. Implementation Certification - Quality Assurance and Validation Best Practices
In this module, you learn about the Debugger in more depth. We also cover debugging client-side and server-side sources and learn how to validate device-mode and cloud-mode connections.
28 min
7. Implementation Certification - Engage
In this module, we learn how to use Engage to create unified customer profiles and traits, build and enrich audiences, and activate audiences across marketing tools.
27 min
8: Implementation Certification - Build Audiences
In this module, you activate audiences and validate them in destinations. You also learn about the types of computed traits and how to create them.
30 min
9: Implementation Certification - Build Journeys
In this module, you learn to build Journeys, demo a few use cases, and go through analytics.
30 min
10. Implementation Certification - Exam and Assessment
It's time for the final phase of the Implementation Certification, an exam and an assessment of your workspace set up with one of our Solution Architects.