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Course Introduction
- Data Governance
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What Is Data Governance?
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Your Turn: Examine Your End Tools
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Bad Data In, Bad Data Out
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Don't Boil the Ocean!
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Knowledge Check
- Defining Great Business Goals
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Beginning the Planning Process
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What Makes a Good Business Goal?
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Mapping Goals to User Events
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Documenting Business Goals
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Exercise: Create Your Business Goals
- Anatomy of a Tracking Plan
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Add Your Own Events
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Adding Events from Industry Specs
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Event Naming Best Practices
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Leveraging Semantic Events
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Defining Your User Object
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Industry Specs
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Exercise: Start Your Tracking Plan
- Summary and Next Steps
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Course Feedback
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Congratulations!
Implementation Planning
Dive into planning best practices, data governance, and tracking plans.
Learn How to Plan Your Segment Implementation
In this course, you learn to use Tracking Plans as data dictionaries, and get a glimpse into some of the risks of over-tracking or tracking unplanned events, especially as they relate to your downstream toolsets. You are also provided with the necessary frameworks to enhance your event tracking, ensuring that each event is tied directly to your business objectives.
You Learn:
- How to define specific and measurable business goals and objectives.
- What Data Governance is, and why it’s important.
- How to build your own Tracking Plan with your business goals and events.
Objectives:
- Summarize what Data Governance is and the risks of neglecting it.
- Apply a schema to your event flow.
- Determine what makes a best-in-class Tracking Plan.
- Examine some pre-defined tracking specs to get you started.
Who Should Take This Course?
If you're interested in creating new business goals or working on existing ones, improving your current event collection strategy, or looking for advice on how to use Segment data structures to collect events from scratch, this course is for you!
Duration:
25 minutes