Connections Instructor-led Training
Connections Instructor-led Training
Learn how to use Connections to collect event data from your mobile apps, websites, and servers with one API, then pull in data from apps like your CRM, payment systems, and internal databases to build a unified picture of your customers. (Note: Purchased promo code is required to register for this virtual class. Contact your Segment Rep. to purchase. $1,200 USD)
$1,200
Engage and Unify Instructor-led Training
Engage and Unify Instructor-led Training
Learn how to use Engage to create unified customer profiles and traits, build and enrich audiences, and activate audiences across marketing tools. (Note: Purchased promo code is required to register for this virtual class. Contact your Segment Rep. to purchase. $1,200 USD)
$1,200
Protocols Instructor-led Training
Protocols Instructor-led Training
Learn how to use Protocols to build trust with clean, consistent, and standardized data. Help your engineering and business teams navigate and validate data, and ultimately allow your business to grow faster. (Note: Purchased promo code is required to register for this virtual class. Contact your Segment Rep. to purchase. $400 USD)
$400
Workshop: Getting Started with Segment Programmatically
Workshop: Getting Started with Segment Programmatically
Learn how to configure Segment, collect customer data, and connect a martech tool.
How Stylepit Increased ROAS Without the Cookie
How Stylepit Increased ROAS Without the Cookie
Learn how digital retailer Stylepit nearly doubled ROAS YoY with a first-party data strategy and Facebook Ads.
How to Create Behavior-based Email Campaigns
How to Create Behavior-based Email Campaigns
Experts guide you through how to create event-based email campaigns personalized to different personas of your product.
Demystifying the Single View of the Customer
Demystifying the Single View of the Customer
Learn how to aggregate every customer touch point (web, mobile, 3rd party tools, etc.) into a unified customer profile to deliver personal user experiences.
Demystifying Data Residency with Segment
Demystifying Data Residency with Segment
Join Arthur Viegers, AVP of Global Solutions Engineering at Segment for this in depth look into data residency and how your approach can become a competitive differentiator for your company.
Building an Internal Analytics Infrastructure for Growth
Building an Internal Analytics Infrastructure for Growth
Ryan Koonce, Founder/CEO at Mammoth Growth, shares a proven 6 step process to help companies mobilize their Segment customer data and build an internal infrastructure designed to deliver growth.
4 Personalization Strategies for eCommerce Success
4 Personalization Strategies for eCommerce Success
We’ve joined the experts at Slalom Consulting for a look at the state of retail marketing and what’s to come in 2021. Plus, four quick-start strategies to personalize the eCommerce experience with Segment and Braze that you can start using today.
Identity Resolution: A Guide to the Post-cookie World
Identity Resolution: A Guide to the Post-cookie World
With the imminent death of the cookie, companies must invest in a first-party identity resolution solution to stay ahead of the pack.
What to Track and How to Track It
What to Track and How to Track It
Tracking how users and customers interact with your product essential to growing your business. “If you can't measure it, you can't improve it.” - Peter Drucker
Identify Users
Identify Users
Learn how to tie a user to their actions and record attributes (traits) about them.
SQL Traits
SQL Traits
Learn how to pull user and account profile data from your database into Segment, and then forward that data on to other Destinations.
Holiday Season Best Practices
Holiday Season Best Practices
The holiday season can be a challenging time for eCommerce, online businesses, and the teams that support them. In this webinar, you get a look into how Segment prepares for the holidays, how to think about holiday scaling in a digital world, and tips that you can apply to your business.
Collect Data with Sources
Collect Data with Sources
Learn about the different Segment sources, the types, and how to configure them.
30 min
Connections
Debugging and Troubleshooting
Debugging and Troubleshooting
Become a Segment debugging expert and get the right value out of the Segment platform.
40 min
Send Data to a Warehouse
Send Data to a Warehouse
Learn why and how to use a warehouse to capture data and how it can help enhance your usage of Segment.
22 min
Digital Advertising in the Cookieless World
Digital Advertising in the Cookieless World
Learn how to deliver personalized and more transparent customer experiences in the absence of third-party cookies.
15 Ways to Use Data to Engage Your Customers
15 Ways to Use Data to Engage Your Customers
15 ways you can use Segment and Twilio to power your customer engagement strategy at every stage of the customer lifecycle.
How Curology Delivers High-performing, Personalized Ad Campaigns
How Curology Delivers High-performing, Personalized Ad Campaigns
Learn how Curology uses Personas to build targeted campaigns and decrease wasted ad spend.
ROAS: The Ultimate Guide to Advertising Efficiency
ROAS: The Ultimate Guide to Advertising Efficiency
Learn how marketing teams are using customer data platforms to optimize return on ad spend, improve conversion rates, and boost advertising efficiency.
Retention: The Ultimate Growth Strategy
Retention: The Ultimate Growth Strategy
Learn how to create data-informed retention strategy, along with practical techniques you can use at all stages of the customer lifecycle.
How Segment Uses Segment: Using Data to Drive Customer Retention
How Segment Uses Segment: Using Data to Drive Customer Retention
Learn how we use Segment to collect data, calculate customer heath scores, run interventions, and empower Customer Success teams.
56 min
How Frame.Io Delivers a Seamless Customer Experience with Personas
How Frame.Io Delivers a Seamless Customer Experience with Personas
A seamless customer experience requires the right data and coordination with the end tools you use.
How Mejuri & Staples Canada Evolved Their Tech Stack
How Mejuri & Staples Canada Evolved Their Tech Stack
Learn how Mejuri & Staples transformed their tech stack to drive growth and brand loyalty.
How Under Armour Drives Growth and Brand Loyalty
How Under Armour Drives Growth and Brand Loyalty
Real-life stories from growth and product marketing leaders from Under Armour and others about how they transformed their marketing tech stacks to drive growth and brand loyalty.
How to Automagically Identify High-intent Leads
How to Automagically Identify High-intent Leads
Learn how Guillaume Cabane, VP of Growth at Drift, combines different sources of intent data to get ahead of the buyer journey and reach early-stage prospects with a personalized offer.
Real-time Personalization Using the Profile API
Real-time Personalization Using the Profile API
Customize experiences for your users in real-time.
Introduction to Segment
Introduction to Segment
Start with an overview of Segment. We take you on a tour of the Segment app and share our methods and spec.
25 min
Foundational
Implementation Planning
Implementation Planning
Dive into planning best practices, data governance, and tracking plans.
25 min
Connection Modes
Connection Modes
Should I send data to my destinations in cloud-mode or device-mode?
Engage Path
Engage Path
Deep dive into the features of Engage and unlock key marketing activities.
5 Courses
Access Raw Data with Warehouses
Access Raw Data with Warehouses
Learn the ins and outs of Data Warehouses and how to act on your raw data.
15 min
Use Trait Activation to Improve Match Rates and Optimize Advertising ROI
Use Trait Activation to Improve Match Rates and Optimize Advertising ROI
Learn how Trait Activation helps Marketers use traits to improve user identification in their advertising platforms and improve match rates, allowing them to build more accurate audiences for ad campaigns.
25 min
Track User Behaviors
Track User Behaviors
Learn how to record any actions your users perform, along with any properties that describe the actions.
Implementing Segment Path
Implementing Segment Path
Learn tips, tricks, best practices, and more for implementing Segment.
6 Courses
Engage (formerly Personas)
Engage (formerly Personas)
Learn how to maximize your use of Engage (formerly Personas). Note: Engage has a new interface and sidebar navigation which allows you to select key marketing activities in one click.
30 min
Client-side Versus Server-side Tracking
Client-side Versus Server-side Tracking
Should you collect data on the Client or the Server? Learn about use cases and considerations you have to make when deciding to collect data on the Client or the Server.
What Does "Good Data" Look Like?
What Does "Good Data" Look Like?
In this webinar, you learn the importance of Data Governance, get an overview of Protocols, get to know Jumbo Interactive + Jake, build a data-first organization, and create a Data Council.
36 min
Source and Destination Functions
Source and Destination Functions
Learn what source and destination functions are and how to create them.
23 min
Use Predictions to Predict Customer Behavior
Use Predictions to Predict Customer Behavior
Unlock insights into customer behavior, fine-tune marketing efforts, and maximize revenue opportunities with Predictions.
25 min
Validate Connections
Validate Connections
Learn a few tips an tricks within a Segment workspace to help validate connections.
22 min
Enrich Profiles with Profiles Sync
Enrich Profiles with Profiles Sync
With Profiles Sync, you can synchronize identity-resolved customer data into a data warehouse and build golden customer profiles to create personalized experiences in any channel.
18 min
Build Journeys
Build Journeys
Learn how to design customer journeys by using Segment's Journey orchestration feature.
24 min
Engage Intermediate Marketer
Activate Warehouse Data with Reverse ETL (Extract, Transform, Load)
Activate Warehouse Data with Reverse ETL (Extract, Transform, Load)
In this course, you learn about Reverse ETL, what it is, how it works, and how to model data from within a data warehouse so you can use the data to personalize customer experiences in any supported application. You also learn to set up an end-to-end pipeline from a data warehouse into a supported downstream tool.
14 min
Act on Data with Destinations
Act on Data with Destinations
Take a deep dive into destinations and learn how to act on Segment data.
20 min
Twilio Engage Premier Messaging
Twilio Engage Premier Messaging
In this module, we explain how to set up Twilio Engage Premier, update the subscription status of users, build message templates, and send an email, SMS, Broadcasts, Push Notitification, or WhatsApp message.
57 min
Build Audiences
Build Audiences
Self-paced guidance on activating and building audiences in Engage.
21 min
Engage Intermediate Marketer
Learn about Protocols
Learn about Protocols
In this course, you learn all the features of Protocols, including creating Tracking Plans, what violations are and how to handle them, using transformations to fix bad data, and some advanced features such as JSON Schemas and when to use them.
35 min
Validate Connections
Validate Connections
Learn a few tips an tricks within a Segment workspace to help validate connections.
22 min
Send Data to a Warehouse
Send Data to a Warehouse
Learn why and how to use a warehouse to capture data and how it can help enhance your usage of Segment.
22 min
Track User Behaviors
Track User Behaviors
Learn how to record any actions your users perform, along with any properties that describe the actions.
Identify Users
Identify Users
Learn how to tie a user to their actions and record attributes (traits) about them.
Connection Modes
Connection Modes
Should I send data to my destinations in cloud-mode or device-mode?
Client-side Versus Server-side Tracking
Client-side Versus Server-side Tracking
Should you collect data on the Client or the Server? Learn about use cases and considerations you have to make when deciding to collect data on the Client or the Server.
Use Trait Activation to Improve Match Rates and Optimize Advertising ROI
Use Trait Activation to Improve Match Rates and Optimize Advertising ROI
Learn how Trait Activation helps Marketers use traits to improve user identification in their advertising platforms and improve match rates, allowing them to build more accurate audiences for ad campaigns.
25 min
Build Audiences
Build Audiences
Self-paced guidance on activating and building audiences in Engage.
21 min
Engage Intermediate Marketer
Build Journeys
Build Journeys
Learn how to design customer journeys by using Segment's Journey orchestration feature.
24 min
Engage Intermediate Marketer
Twilio Engage Premier Messaging
Twilio Engage Premier Messaging
In this module, we explain how to set up Twilio Engage Premier, update the subscription status of users, build message templates, and send an email, SMS, Broadcasts, Push Notitification, or WhatsApp message.
57 min
Use Predictions to Predict Customer Behavior
Use Predictions to Predict Customer Behavior
Unlock insights into customer behavior, fine-tune marketing efforts, and maximize revenue opportunities with Predictions.
25 min