2. Planning Your Implementation

2. Planning Your Implementation

Dive into planning best practices, data governance, and tracking plans.

About this course

Learn how to plan your Segment Implementation

Welcome to the Planning Your Implementation Course! You'll learn to use Tracking Plans as data dictionaries, and get a glimpse into some of the risks of over-tracking or tracking unplanned events, especially as they relate to your downstream toolsets.  You'll also be provided with the necessary frameworks to enhance your event tracking, ensuring that each event is tied directly to your Business Objectives.

 

In this course, you will:

  • Learn how to define specific and measurable Business Goals and Objectives
  • Learn what Data Governance is, and why it’s important
  • Start to build your own Tracking Plan with your Business Goals and Events

We'll cover:

  • What Data Governance is and the risks of neglecting it
  • Applying a Schema to your Event flow
  • What makes a Best-in-class Tracking Plan
  • Some Pre-Defined Tracking Specs to get you started

Who should take this course?

If you're interested in creating new business goals or working on existing ones, improving your current event collection strategy, or looking for advice on how to use Segment data structures to collect events from scratch, this course is for you!

Duration:

25 minutes

 

Curriculum25 min

  • Course Introduction
  • Data Governance
  • What is Data Governance?
  • Your Turn: Examine your End Tools
  • Bad Data In, Bad Data Out
  • Don't Boil The Ocean!
  • Knowledge Check
  • Defining Great Business Goals
  • Beginning the Planning Process
  • What makes a good Business Goal?
  • Mapping Goals to User Events
  • Documenting Business Goals
  • Exercise: Create Your Business Goals
  • Anatomy of a Tracking Plan
  • Add your own Events
  • Adding Events from Industry Specs
  • Event Naming Best Practices
  • Leveraging Semantic Events
  • Defining your User Object
  • Industry Specs
  • Exercise: Start on your Tracking Plan
  • Summary and Next Steps
  • Congratulations!

About this course

Learn how to plan your Segment Implementation

Welcome to the Planning Your Implementation Course! You'll learn to use Tracking Plans as data dictionaries, and get a glimpse into some of the risks of over-tracking or tracking unplanned events, especially as they relate to your downstream toolsets.  You'll also be provided with the necessary frameworks to enhance your event tracking, ensuring that each event is tied directly to your Business Objectives.

 

In this course, you will:

  • Learn how to define specific and measurable Business Goals and Objectives
  • Learn what Data Governance is, and why it’s important
  • Start to build your own Tracking Plan with your Business Goals and Events

We'll cover:

  • What Data Governance is and the risks of neglecting it
  • Applying a Schema to your Event flow
  • What makes a Best-in-class Tracking Plan
  • Some Pre-Defined Tracking Specs to get you started

Who should take this course?

If you're interested in creating new business goals or working on existing ones, improving your current event collection strategy, or looking for advice on how to use Segment data structures to collect events from scratch, this course is for you!

Duration:

25 minutes

 

Curriculum25 min

  • Course Introduction
  • Data Governance
  • What is Data Governance?
  • Your Turn: Examine your End Tools
  • Bad Data In, Bad Data Out
  • Don't Boil The Ocean!
  • Knowledge Check
  • Defining Great Business Goals
  • Beginning the Planning Process
  • What makes a good Business Goal?
  • Mapping Goals to User Events
  • Documenting Business Goals
  • Exercise: Create Your Business Goals
  • Anatomy of a Tracking Plan
  • Add your own Events
  • Adding Events from Industry Specs
  • Event Naming Best Practices
  • Leveraging Semantic Events
  • Defining your User Object
  • Industry Specs
  • Exercise: Start on your Tracking Plan
  • Summary and Next Steps
  • Congratulations!