Building Great Experiences with Data

Building Great Experiences with Data

The Customer Data Infrastructure Maturity Model walks you through the building blocks of creating exceptional customer data-driven experiences

About this course

Segment has partnered with thousands of professionals working in growth, marketing, engineering and analytics. They come to us with the same question: How do I use data to provide the best customer experiences?

We all understand how important this is, but it’s hard to take the abstract and translate it into real practices. 

We want to help: We developed the Customer Data Infrastructure Maturity model to help you understand what it means to have exceptional customer data practices. In this lesson, we will share the CDI core competencies that enable your organization to create great personalized customer experiences. At the end of this lesson, you'll take a diagnostic assessment that will help you understand your organization's CDI strengths and weaknesses, and how you can grow. 

Curriculum

  • Introduction: Customer Data Infrastructure Maturity
  • What You'll Learn
  • Core Competency 1: Collecting Customer Data
  • Collection Introduction
  • Complete Collection
  • Standardized Collection
  • Reliable Collection
  • Respectful Collection
  • Knowledge Check: Collect
  • Core Competency 2: Synthesizing Customer Data
  • Synthesize Introduction
  • Unified Synthesis
  • Contextualized Synthesis
  • Pervasive Syntheisis
  • Insightful Synthesis
  • Knowledge Check: Synthesize
  • Core Competency 3: Acting on Customer Data
  • Action Introduction
  • Personalized Actions
  • Timely Actions
  • Consistent Actions
  • Knowledge Check: Act
  • Core Competency 4: Adapting to your Customers
  • Adapt Introduction
  • Adapting via Data Accessibility
  • Adapting via Agility
  • Knowledge Check: Adapt
  • Rate Your Organization
  • Take the CDI Maturity Diagnostic
  • What's next?

About this course

Segment has partnered with thousands of professionals working in growth, marketing, engineering and analytics. They come to us with the same question: How do I use data to provide the best customer experiences?

We all understand how important this is, but it’s hard to take the abstract and translate it into real practices. 

We want to help: We developed the Customer Data Infrastructure Maturity model to help you understand what it means to have exceptional customer data practices. In this lesson, we will share the CDI core competencies that enable your organization to create great personalized customer experiences. At the end of this lesson, you'll take a diagnostic assessment that will help you understand your organization's CDI strengths and weaknesses, and how you can grow. 

Curriculum

  • Introduction: Customer Data Infrastructure Maturity
  • What You'll Learn
  • Core Competency 1: Collecting Customer Data
  • Collection Introduction
  • Complete Collection
  • Standardized Collection
  • Reliable Collection
  • Respectful Collection
  • Knowledge Check: Collect
  • Core Competency 2: Synthesizing Customer Data
  • Synthesize Introduction
  • Unified Synthesis
  • Contextualized Synthesis
  • Pervasive Syntheisis
  • Insightful Synthesis
  • Knowledge Check: Synthesize
  • Core Competency 3: Acting on Customer Data
  • Action Introduction
  • Personalized Actions
  • Timely Actions
  • Consistent Actions
  • Knowledge Check: Act
  • Core Competency 4: Adapting to your Customers
  • Adapt Introduction
  • Adapting via Data Accessibility
  • Adapting via Agility
  • Knowledge Check: Adapt
  • Rate Your Organization
  • Take the CDI Maturity Diagnostic
  • What's next?